About ROUBA
PUBLIC SPEAKING & LEADERSHIP MENTOR
Rouba empowers senior executives to communicate with clarity and confidence, especially under pressure. Through tailored media coaching and public speaking workshops, she helps leaders and professionals refine their message, strengthen presence, and represent their organizations with authenticity during interviews, conferences, and moments of crisis.
GLOBAL BRAND COMMUNICATION EXPERT
With two decades of experience, Rouba has led award-winning regional campaigns for brands including American Express, Coca-Cola, Nestlé, Pepsico, NIKE, and DaimlerChrysler. Her work spans art, culture, and education, shaping impactful projects for Beirut Art Fair, Doha Debates, and the region’s first ecological school, the Arbor School.
STRATEGIC COMMUNICATIONS ADVISOR
Rouba crafts purposeful communication strategies for leading corporations across healthcare, aviation, energy, and real estate. Her collaborations with Hoffman-La Roche, Bayer, Gulf Air, and Kuwait Oil Company include CSR programs, crisis management frameworks, and internal campaigns that align people, performance, and purpose across complex, high-stakes industries.
PUBLIC SPEAKER | PHILANTHROPIST | AUTHOR
A TEDx speaker and advocate for environmental and social equity, Rouba brings powerful conversations to global platforms—from Facebook Middle East to BoldTalks and NYU Abu Dhabi. She co-authored Boto, an eco-themed children’s adventure inspiring environmental awareness and empathy for the planet’s oceans and wildlife.