
Seasoned communications and reputation strategist with 30+ years shaping narratives, managing crises, and coaching C-suite leaders across global and MENA markets. Rouba has helped clients across industries manage brand and individual reputations, with deep experience advising both private and government sectors.
As an Executive Coach and Media Trainer, she empowers senior leaders to sharpen their public presence, elevate performance under pressure, and lead with clarity, especially in high-stakes environments. Her expertise spans strategic communication, media training, and leadership development.
A firm believer in purposeful impact, Rouba pursued an MBA in Coaching, Mentoring, and Leadership to bridge the worlds of business, psychology, and human empowerment.
Rouba empowers senior executives to communicate with clarity and confidence, especially under pressure. Through tailored media coaching and public speaking workshops, she helps leaders and professionals refine their message, strengthen presence, and represent their organizations with authenticity during interviews, conferences, and moments of crisis.
With three decades of experience, Rouba has led award-winning regional campaigns for brands including American Express, Coca-Cola, Nestlé, Pepsico, NIKE, and DaimlerChrysler. Her work spans art, culture, and education, shaping impactful projects for Beirut Art Fair, Doha Debates, and the region’s first ecological school, the Arbor School.
Rouba crafts purposeful communication strategies for leading corporations across healthcare, aviation, energy, and real estate. Her collaborations with Hoffman-La Roche, Bayer, Gulf Air, and Kuwait Oil Company include CSR programs, crisis management frameworks, and internal campaigns that align people, performance, and purpose across complex, high-stakes industries.
Alamira Reem Al Hashimi, PhD Advisor, Capital Projects, AUH
Hanadi Khalife, Head of Middle East Head of ME ICAEW
Emirati Executive
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Rouba Zeidan
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